The idea here is that virtual currencies are difficult for the average person to grasp. They want something they can hold in their hands.
So check this out
https://bit-pay.com/cardsIt lets anyone *receive* bitcoins without a wallet or without having to know anything about bitcoins. It's the perfect gift to give to someone so you can explain how Bitcoins work. After you give them the card, and they activate it, show them how you scan it and send them a few pennies. they will get a text message alert saying 'you've got money!"
check out the rough video demonstration
http://www.youtube.com/watch?v=3UmynaPg8hwThis should be something that the general public can grasp. "I use this to receive money, into my bank account, ok I get it." Once they get that far, then you can take the next step and show them more of the wallet side of things. They can switch their account preferences at any time to keep the bitcoins instead of converting them to USD. USD just makes it easier for the newbie to understand.
We will have a printer in our booth at CES to make these on the spot for any reporter that comes in. I hope we can get alot of new bitcoin users from this!
oh, and we have keyring versions too