The owners/maintainers of cex keep up with the times by providing features to share information especially interacting with favourite influencers in search of information whether analysis, fundamentals or new projects. Social media is so important, if the cex is integrated as it is today, it is a solution step and can facilitate space, meaning that you don't have to move between the cex and media app for interaction even though it is sometimes not complex and on social media, at least when the influencer is trading it can accompany him with the same cex. For success in trading, of course, measure the capital, psychology and when to take profit even with the direction of the same person but the fluctuation of people in taking profit is different depending on the amount of assets being traded. I support the shell and updated over time, for me not bored on the cex because there is a medium of entertainment with other people's posts.
The main idea for a CEX is to keep people trading, because that's how they make a profit and the more you trade the more money you will make. So, they will create a lot of features and have created a lot of features that makes people stay at the website.
A long term investor is not someone they like, but someone who can trade a lot? They love that person. So, when you do something like social trading, when one person trades a lot, and others follow that person and trade a lot with him, causing tens even hundreds of people trading endlessly, that is a dream for an exchange. This is why they created this feature, doesn't mean the feature is bad, just means that we are talking about something that is a little bit cheeky that's it.
You are right, I went through a phase where cex was nothing to feast my eyes on, too full of charts and indicators and speculating on my own, it was boring. The original purpose of trading changed to just monitoring and closing again.
There was buying and withdrawing to my personal wallet, at that time social media became a convenient means even to find new coins/tokens that were sought after. So far, cex innovation is the most suitable, can copy trades, copy take profits and follow the trend of investors including those who are feverish or in the future can be more personalised. it really feels that this social technology is integrated, sometimes I even feel more at home in cex with their posts and forget my purpose, because there is free worthy of general media (airdrop posts). the need for cex is increasing and I think the current cex ui /ux is very easy to understand including those who are new / new to having an account though. Indeed, the purpose of the cex is to make visitors come more and the aspect that I feel the most is as a fun and comfortable place to interact will gradually trade and collect in the cex, because it is used to being there with small daily activities.