Bitcoin did not spread because of social media, but rather because it provided a solution to an economic problem, whose features began to appear in the year 2008 accompanying the mortgage crisis, urging that Satoshi did not pay much to promote this technology, unlike what is happening now, for example, TikTok paid more than a billion dollars in one year To promote and advertise, something that has not happened in the history of Bitcoin.
I kind of disagree with this.
Bitcoin was not advertised, but you can't deny the impact social media has had on Bitcoin.
Most people on this forum were never introduced to Bitcoin offline. Most, including me, first heard about Bitcoin from social media.
People saw the need to use Bitcoin and unknowingly started advertising it by talking about it. A lot of this "talking" was done on social media.
Two truths can co-exist; Bitcoin became popular because it was an innovation that provided a solution, also social media helped in the spread of Bitcoin.
If your service is good and solves a problem, it will be lucky to spread for free.
This is also not entirely true. If this were true, multinational corporations won't invest millions of dollars in marketing alone.
No matter how good your service or product might be, you might still need to market it properly or else it will get nowhere.
The biggest companies in the world still advertise their products and services.
You can't use the exception of Bitcoin and a few other things to generalize this.
Please don't take that same energy to your business because you would most likely fail. companies like Nike and Google still investing heavily in marketing should tell you all you need to know.