In cryptocurrency world, once the trust has been broken, it's very hard for it to be regained thus, those projects who often failed for some reasons are just getting abandoned. For some reasons, the old developers of this project rebranded. Now the question is will they be as successful as what it was when it's still on the top 10? I don't think so especially if the trust has been broken already.
Those who saw what happened, and those who experienced losing tons of money because of this project, for sure they will not even touch or they don't even want to heard anything connected to them anymore. On the other hand, there are these newbies who might not know what happen in the past, and they might invest into it because they didn't do any research at all, and they just invested into it. Poor newbies.
What are the chances of the project to be a successful one "again"? Pretty low TBH, and even they will be rebranding, there will be some who will attach them to Terra Luna. The incident that happened months ago has been already written as one of the worst scams in crypto history. As for me, Nahhh I will not touch that project at all. For me, a failed project will always be a failure no matter what they will do with it.
Once trust has been broken, its true that rebuilding it is a difficult uphill battle. Rebranding efforts remind me of a phoenix trying to emerge from the ashes of a doomed undertaking. Does it eventually rise again? Skepticism, on the other hand, helps keep me rooted in reality. It's like developing a new version of a low-rated film and wondering whether people would still go see it. This latter option is the one I like.
Let us not, however, write off all hope for development and alteration. Even though the odds are stacked against you, you should never give up hope. Newcomers to the crypto space, however, may not be as wary since they have never been hacked before. This might give the renamed enterprise a false sense of legitimacy, but eventually the reality will come out.
The likelihood of a successful return seems about the same to me as that of a poor romantic comedy. Keep in mind that, in crypto as in life, it is essential to grow from your experiences. If the stove has ever burnt you, don't use it again no matter how much you think it has been improved.