Ironically, the high price serves as a barrier to entry, which itself adds value. If you represent institution A and want to authenticate a document from institution B, the fact that Joe Blow can't get a similar looking certificate at a negligible cost adds value. I wish more people understood why "overpriced" stuff derives the price/value it does, there's always more to it than somebody just wanting to overpay for something just because they're gullible or want the satisfaction of having paid too much for something.
Here's your certificate from my root authority, since you've already done the work of
verifying your identity to me (you'll have to find that paper wallet though). People can be sure that's your address (or trust any other addresses you sign, since you are now a second-level certificate authority.
That'll be 50BTC. First one's free if you can write the software to make it work, you'll "just" need Bitcoin to lookup and verify a signed message and the chain of trust from the Namecoin blockchain when someone uses your address. Let it know that I am the root CA, BTW.
Linux:
./namecoind name_update id/casascius '{"cert": {"address": "16EJyLJevdfUxF8MXDSctMfWaNxk14MXoE", "id": "casascius", "info": "Mike Caldwell", "authority": "deepceleron", "authbtc": "1DCeLERonUTsTERdpUNqxKTVMmnwU6reu5", "authnmc": "N76D6hEHB55cGPk8QiG6ysgMbXb11b3nAH"}, "sig": "HAGiR4/oetIedslegs2G5br+w6UpbeIVxZK8+WcASArSroAIuWDAV9B+5Hgck/Bge+0LYQwYTq1dTgTvBMyXdeQ="}'
Windows:
namecoind.exe name_update id/casascius "{\"cert\": {\"address\": \"16EJyLJevdfUxF8MXDSctMfWaNxk14MXoE\", \"id\": \"casascius\", \"info\": \"Mike Caldwell\", \"authority\": \"deepceleron\", \"authbtc\": \"1DCeLERonUTsTERdpUNqxKTVMmnwU6reu5\", \"authnmc\": \"N76D6hEHB55cGPk8QiG6ysgMbXb11b3nAH\"}, \"sig\": \"HAGiR4/oetIedslegs2G5br+w6UpbeIVxZK8+WcASArSroAIuWDAV9B+5Hgck/Bge+0LYQwYTq1dTgTvBMyXdeQ=\"}"
This is the data signed with Bitcoin:
{"address": "16EJyLJevdfUxF8MXDSctMfWaNxk14MXoE", "id": "casascius", "info": "Mike Caldwell", "authority": "deepceleron", "authbtc": "1DCeLERonUTsTERdpUNqxKTVMmnwU6reu5", "authnmc": "N76D6hEHB55cGPk8QiG6ysgMbXb11b3nAH"}
My self-signed CA:
http://explorer.dot-bit.org/n/74491edit: looks like I "extended" the proposed spec a bit:
http://dot-bit.org/Namespace:Identityhttps://en.bitcoin.it/wiki/BIP_0015#Namecoin_IDFor the most part, this is brilliant (no I'm not about to pay 50BTC though).
What you've done here is created a novel application for an existing technology that in all probability will work exactly the way it's supposed to... something I see as a viable business model, other than for a couple missing things. If I could describe those couple missing things and you took them seriously (among other things), there is no reason you couldn't actually start a business where you did nothing other than generate cryptographic certificates at negligible cost to you, and charge real money for them.
The first thing is that I have never heard of you being in the business of vouching for people's reputation and identity. That doesn't mean it's too late to start, by any means. For your "authority" to have value, people need to know who you are and that you've dedicated yourself and put a serious stake in the business of being one. The main reason why your offer isn't worth 50 BTC to me is that I can't go somewhere and point to that record and have average folks give me significant extra credibility as a result of its existence. It's not competitive, because there are numerous other avenues where I can get that for much less. (Note that GPG isn't a candidate here despite the free price, because most casual computer users don't use it)
The second thing is that I did not offer to purchase these services from you. This is an important distinction. Read this little blurb on contract law:
http://tutor2u.net/law/notes/contract-elements.html ... what you have proposed is best described as an offer, and I have not accepted it. Mr. Riley put it perfectly: "It is very important to distinguish an offer from an invitation to treat – that is, an invitation for other people to submit offers. Some everyday situations which we might think are offers are in fact invitations to treat:" (list of examples follows)
On the other hand, be aware that 50 BTC isn't an unreasonable price for cryptographic services
when the value has been added. 50 BTC is about $1000, seems to me that's about what I paid to get an Adobe certificate. The difference is, something I sign with my Adobe certificate gets instant credibility with the uninitiated public (who has never heard of PGP) because their Acrobat Reader will display a soothing blue badge and bar - within the program itself - asserting that I really signed/certified that document when they open it. There is also a legal system accustomed to using PDF that would likely recognize it as well. There is nowhere computer-illiterate Joe Blow can go to see the results of what you added to the namecoin database and feel he understands it well enough to be confident about trusting it, and this is what distinguishes the two.
If you had a proposition where your services were widely deemed to be worth 50 BTC, unfortunately that wouldn't just be "free money" to stuff your pocket. You'd get to that position of authority by spending a lot of money on reputation building, advertising, and PR, and that 50 BTC would hopefully be a return on investment representing a profit after all of your expenses. But of course it might not be, that's your risk to take.
Finally, some bit of personal reputation goes into your ability to operate trust-related services. Having a clean criminal background, good credit history are musts, having a somewhat related career or degree, as well as connections to those with capital and other resources are a huge help as well. Someone who started a business like this but who had, for example, a check forgery conviction in their past, could reasonably expect to see their business collapse when people started doing their due diligence.
If you ever become known in the community as operating a business like this though... I'd probably subscribe if the rate was a reasonable reflection of what I deemed its value to be in the marketplace.