Instead of kickstarter, I am considering conducting a pre-sale here on this forum. Some quick calculations show actual cost break-even at about 150 1 BTC shiny gold-plated coins sold at 1.4 BTC each + S/H. I'd set it up so that if that 150 coin goal is not met by a certain date, I would simply refund the full BTC to everyone who preordered.
- Should I go with a higher price for lower # of coins necessary to meet the goal? 96 coins would be sufficient at 1.6 BTC each, for example.
- Should I go with a lower price to encourage more preorders?
- Should I offer multiple denominations of coins from the get-go? It would increase the fixed costs by a small margin.
Since I have some unique firstbits that can never be reused, I was also thinking of offering some sort of premium coin feature, where those who paid more for the premium feature could pick out which firstbits they wanted on their coin before the others, out of the whole list of firstbits I have available. Would this be a desirable feature? How much extra would be fair to charge for this feature? Or should it be a "pay whatever extra you want, and you can pick in order starting with who paid the most"?
How about the following. It would incentivize and reward early investors while mitigating your risk.
Choose a single firstbit, let's just say 1music to pick one.
Offer an auction for all 150 first-run coins at 1.4 BTC apiece.
Auction goes 1 week. If all coins have at least the minimum bid, collections will begin. If all are not covered, the entire auction is null and void.
Winning bidders may choose the coins they want from the initial lost of 150 in price-descending order. (Highest payers get first choice.)
Winning bidders will get first crack at subsequent printing runs.
For example, after this first auction has been run, startup costs have been cleared. Let's say 34 bidders claimed the initial 150 coins.
Now you're ready to start 1music, Second Printing. These are offered at 1.25 BTC apiece. You offer up the 1000 coins to the 34 bidders, immediately sell 430 of them, then offer the final 570 to the market. (On an ongoing basis, the starting price is adjusted up or down based on demand.)
This process can then be repeated for subsequent firstbits.
This way, collectors can define the price, you offset upfront costs, and still can pad a reasonable profit on an ongoing basis.
You create a rotating collectible stock. (Future custom engravings could be considered in the future, if/once this has legs.)