This is how venture works. Collaborating with a very known exchange will make the names of these projects known and attract investors. If you remember the IEO made on Binance, they have made that much profit, and most of them were very successful. And that's what I think with these partnerships that Kucoin is getting. Now, it's up to you how you will take this if it's an opportunity or not.
Collaborating and partnership are very important in the life and longevity of any company and project, Kucoin has a good reputation, they will not do partnership to unknown projects, they have a criterion on doing that because they are fully aware their reputation will be in ruin if they are going to partner with bad projects.
