On Tuesday, Time Inc. announced that it would begin accepting Bitcoin payments for certain magazine subscriptions. This means the massive stream of merchant selling pressure, recently intensified by the Microsoft announcement, has just grown by another order of magnitude.
Lynne Biggar, the executive vice president for consumer marketing and revenue at Time Inc., said in the statement:
"This pilot program will give Bitcoin users a seamless and simple way to purchase subscriptions. We hope to expand our partnership with Coinbase in the coming months to create more opportunities to provide greater value to our customers."
Consumers can purchase subscriptions for Fortune, Health, This Old House and Travel and Leisure. Other Time Inc. publications, including People, Sports Illustrated and Food and Wine, have been excluded for now.
But how many people go out and purchase US dollars so they can then turn around and spend those dollars on products and services? How many people are going to run out and buy more bitcoins to replace those spent at merchants? If Bitcoin ever hopes to mature past the Frankie’s Fun Park token stage, the community had better wake up – and fast.
The Bitcoin community is shooting itself in the foot by squarely focusing on merchant integration on the payment side only. This is resulting in ever-growing selling pressure as the majority of merchants simply elect to dump their bitcoins for cash. Since mining is now almost entirely done by large-scale operations, the only solution for relieving this selling pressure is by shifting the focus to wage integration and balancing the scales of the bitcoin economy.
Elephant in the RoomCompanies like Microsoft and Time Inc. need to offer bitcoin deposits as a form of compensation to their contractors and employees. Bitpay and Coinbase should be expanding their services to include wage and salary integration. This would allow the bitcoin ecosystem to become less dependent on fiat exchanges, lessen the selling pressure, and promote a more stable and sustainable commerce transaction system.
Full Story: http://altcoinpress.com/2014/12/time-inc-deal-promises-to-ratchet-up-firehose-of-selling-pain-for-bitcoin/