My understanding is that these commercials get produced and approved many months in advance, so I doubt Overstock would mention Bitcoin since they just started accepting it a few days ago. But hopefully I'm wrong!
This is true with most large companies, commercials are produced (actually multiple) then tested with focus groups to identify the best response. These are normally completed by October/November time-frame, reviewed in the Month of December. However, anyone can skip the test market piece, try to wait for the last day possible (like January 6th) and submit them to the network. So it is conceivable someone could of created one in late December, did a few day focus group and submitted in early January.
