We've though the same: better doing it by ourselves than outsourcing. We have a very great project on start and definitely convinced that no one could be able to explain it to the people better than us, the founders, who are burning for it, wo hav'nt done anything else for the past 4 years than just made everything to help the project to grow.
But now we are a little surprised. Ir seems like it is not enough to have a good project to offer. You needs crowds, and crowds. and crowds!
Well we stay optimistic, believe in our project and would be happy to show to the future Start-ups organizing an own ICO: it is possible to do an ICO by yourselves.
Maybe the most amazing thing you can experience: www.bfreecoin.io