This project was developed to offer famous brands with tools for self-tuning and controlling loyalty programs and, at the same time, to offer customers greater transparency in existing loyalty programs. Qiibee is a convenient way to manage all programs in one place and the ability to cash out QBX tokens as well as change them to another crypto currency.
Yes, there are several projects who aim to connect loyalty programs with blockchain, and from them Qiibee looks most promising for me
About others it's too early to say, but QBX looks great and I think this is generous bounty - good way to get more people to the blockchain world. I already informed friends about it, and I hope others will do so as well
