If I am joe blow and I want to store any value (or use the payment center). I would either just buy to store (and hope for a return or perhaps a loss) and I believe cryptos are for alternative payment rather than just speculation.
Joe Blow gets afraid of "scary" volatility. He won't get in because it's too different from what he is used to. And he doesn't have the vision to see what bitcoin will become. It's like all the people that can't buy an empty house because they can't envision it the way they want it. A stager HAS TO fill the house with rented furniture or they will never buy it.
This is the same with bitcoin. We are the visionaries. We see what is coming. But it's a free market and if the TERAs of the world want to make quick bucks here and there off every little pump and dump instead of buying and holding (which would be a smoother transition), then nobody can stop them. And that's OK.
But the bubbles are great positive news for media attention, as are the stories of buying houses for $20, which is ultimately what causes more people to get involved in bitcoin.
And I am seeing a big difference all of a sudden. I read an article where people were talking about not being able to get their money out of their bank account and suddenly lots of posts were recommending emptying your bank account and putting it in bitcoin because you can't trust the bankers. That's huge that bitcoin is becoming the default answer to people frustrated with their banks.