Maybe because investing into crypto is a lot easier to anyone and does not require a huge amount of capital compared to other type of investments like real estate or establishing a business.
People that are new into crypto investments might really think that it can make them rich when they see some lucky people who earned a huge amount of money. They don't realize that not all crypto are going to give them the same profit, there are some crypto that can give more than 10x of your investment but it's very risky to put some money to it because you will only depend on hype to achieve that huge gain.
Crypto investing is better known for its high returns and high risk,
so before starting to invest in crypto it is very important to learn first