Both Trump and Melania are banking on their popularity to gain a lot through their memes, but we all know that these memes do not have a use case and have long been established as a pump and dump scheme. Check the price, and you will see that prices are bouncing up and down.
I don't know if these can keep up during Trump's administration.
There's an extensive study on memes based on Trump and Melania, and its worth reading it, and the highlight of this article is a warning.
$Trump’s own website includes a disclaimer noting $Trump is not “an investment opportunity” nor “a security”.
If you are thinking about gambling on it, don’t say you were not warned.
It is indeed just a gamble, a pump and dump scheme and coins created with Hype. The disclaimer is a clear and explicit warning so that people have no one to blame but themselves if they take these memecoins seriously or regard them as investment opportunities or gems that are overvalued.
In fact, many people made fortunes with the $TRUMP coin, while others lost significant amounts after the recent drop from the peak of $77. As for the $Melania coin, its liquidity was closed for only 30 days, and its team holds 85% of the coin's supply.
[Source] Also, this coin also saw a sharp decline, resulting in significant losses. Perhaps these two coins were luckier than other meme coins, but they will not escape their high-risk nature and should be considered just Shitcoins, even if they are associated with Trump and his family.