His rhetoric really appealed to a certain subset of America. We had Evangelicals voting for a guy that said 'Two Corinthians'. We had rural guys voting for him when he promised EPA/ forestry/ wildlife and fishing funding cuts. We even had the working poor voting for a guy that promised a full instant repeal of ObamaCare (because that would have gone smoothly, non matter how it went down). He promised to return them to a time when things were better, seemingly, but it's like no one Sat down and agreed on exactly what that time was.
He said 'grab em by the pussy'. Lincoln spun briskly in his grave. But yet, despite the decidedly unorthodox behavior, he made it.
Says alot about where we are now, as Americans.