In the first place, unitaco system is bitcoin mixer - wallet that can be used for really anonymous transfers.
Secondly, no less important, is possibility to pay simultaneous anonymously and secure - this is automatic escrow feature.
For exchange operations we have stand-alone site: papogo.com, where unitaco vouchers can be exchanged to various e-currencies and to\from fiat.
As well as unitaco vouchers can be bought on third party sites.
As for exchange rates on papogo.com, for some directions rates/fees are very low for some not.
We will be glad to hear recommendations about information on our site. What do you think is unclear?
For starters you should explain the terms of your service better, Also make some proper information page with the terms and how it works, compared to similar services.
This is called unique selling points...