Our first 20,000 users came from a targeted email campaign in partnership with two reputable companies in the crypto industry. This allowed us to reach a highly engaged audience, many of whom are passionate about privacy-focused financial solutions. Given the success of this initial campaign, we’ve now expanded into online marketing to further grow our community.
So basically these numbers don't represent your actual users (who use your card, buy stuff with it, etc) as mentioned above? What are your criteria for success then? Projecting your userbase growth from 20k to 100k is so ambitious which led me to believe your success criteria on this marketing activity are not that difficult to achieve. I don't know, it seems a bit risky to conclude they're highly interested in your project if what they did is register and fill out some forms for you.
Thank you for your thoughtful response! I completely understand your perspective, and I’d like to clarify a few points.
You’re correct that, at this stage, our pre-registered users haven’t yet had the opportunity to use the Kemycard in its full capacity. However, we consider this early sign-up phase a crucial step in building a community of interested users who are eager to try the service once it’s live. These users have expressed a strong interest by signing up for early access, and we’ve seen encouraging engagement in the form of feedback, questions, and interaction with our team.
Our goal is to create a solid base of potential users during the pre-launch so that when the product goes live, we already have a substantial and engaged audience ready to try it out. The projection to grow from 20k to 100k pre-registrations is indeed ambitious, but it’s based on the success of our initial outreach efforts and our continued expansion into new marketing channels.
In terms of success criteria, it’s not just about hitting numbers; it’s about building trust and engagement with our future users. Once the platform is live, we’ll focus on converting these early sign-ups into active cardholders, and that will be the true measure of success for us.
I hope this helps to provide a clearer picture of our strategy and vision. Thanks again for your insights, and I’m happy to continue the discussion if you have further questions!