A lot of people are into plants, and are obsessed with having the rare varieties in their garden to show off to other people. It is actually a good thing that people are now getting engaged into this industry, as it helps the environment have its lungs back and to provide cleaner air and greener surroundings which is pleasant to the eyes.
As someone who dabbled in gene editing and similar things, I am somewhat interested in using my knowledge to grow and culture rare variants of plants and do it as my other business. It'll be a worthwhile endeavor a few years from now, but I haven't got the time and the passion to do just that just yet.