I'm more drawn to the fact that it will allow me to spend my crypto outsite the crypto space. that's it's main value for me.
Yes, this is a very important advantage. For me, this is also the main argument in favor of UTRUST. This is not only convenient, but also will save you money at the expense of small commissions and there is no need to exchange crypto currency for fiat money for payments. Although it is not yet known by what course UTRUST will perform these conversions. But I do not think that the course there will be very different from exchanges.
With utrust becoming popular I believe more people will use cryptocurrencies and with it, our ecosystem will grow and be more valuable. Not only utrust, bitcoin and other alts can get value in future thanks to utrust.