I agree with you this platform makes a trader life easier when buying online. As for the ico sale I think many investor will come in. I believed that the ico coins will be sold out faster than what we thought since it's a payment platform it has a real life application and for sure it will go up. I can see mass adoption on 2018. Behold UTRUST will dominate the future of payment platform. Safe haven for Cryptocurrency user.
Spend your cryptocurrencies on products is really important imo. For now most of the time you need to exchange them to fiat and not eveyone can do it