I would also like to know this. Even if the product works flawlessly, it will need to be used by online shops or other sellers. No usage of the token means no burning of tokens either
Based on their roadmap the platform test for api in merchants to integrate and test with merchant checkout mechanism to be start as early as 2nd quarter of year 2018.
So it's probably a bit to early to talk about specific shops that will add UTrust. I thought so. Nevertheless it would be great to get names of partnering shops as early as possible. That could give the upcoming ICO a boost, too.
Utrust idea is good and it has good prospects.