I would add to the above that the general population doesn't care about mining, either.
Dogecoin is successful because it connects with the average person.
It makes the complicated seem easy. Vertcoin has too much technical detail for the average person to understand (or care). Put it in terms that the average person will care about, like the above.
Check out Maslow's hierarchy of needs and let's find out which one Vertcoin will stick with:
http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs (the choice is obvious when you look at it) This is what brands and marketers do. They don't go by what they like.. they go by what their potential market likes. Vertcoin can't see the forest for the trees at this point, I think. Did VHS win over Betamax because it was technically superior? No. It won out because VHS connected with people emotionally by allowing them to record more on the tape (allowing them to be more creative), which is what people preferred over better technology or a sharper picture.
If Vertcoin is to be as successful or even moreso, it must do the same. We must get non-technical people on a board of directors along with technical people and get organized. Otherwise we'll spend 4 weeks making every little decision while other coins that are more organized bypass us.
Vertcoin will not win by focusing on its tech. In 3 months, there will be a better coin. The technical side of it is really not that important. Miners care, but the average person does not. I'm almost inclined to say the average merchant does not, either.
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