I don't see any usecases for Viber coins. I personally use Viber, and don't understand how they want to apply crypto in Viber application globally.
I don't get it much, Viber is a very good app for messaging and i admire the technology they are sharing to the people to communicate,
they are so successful, and now they are having an ICO, is this for money matter? what will Viber need an ICO for?
I wonder what will be the purpose of having a cryptocurrency. Viber is pretty much a free service, I don't see any uses for these tokens and don't think it will carry much value. It just seems like every platform with millions of users are hopping on the cryptocurrency bandwagon.
Not a Viber user so can't say for sure, but can assume that like any other messanger they're following a few simple goals:
- raise money on ICO for further product development and to be able to compete in the future with such a strong competitor like Telegram or others;
- if Viber is completely free to use now, they will add for sure some paid functionality in the future and make all the in app purchases and additional services available only in their coins so as to provide demand and raise in price of their coin and get more additional profit out of the coins.
Despite Viber is not widespread worldwide but if they really have 900 million active users in Russia like it stated above, it is still a huge audience which can ensure a huge profit for them.