The person who taught me more than I ever wanted to know about sales told me that the radio station that everyone listens to is "WII-FM": "What's In It For Me". If you want to be heard, broadcast on that frequency.
And looking at the matter semantically, cryptography is used in Bitcoin's implementation, but the implementation details don't really concern anyone but us nerds. What makes Bitcoin special is its ability to traverse the Internet in realtime, peer-to-peer, without restriction. So "network currency" is a much more apt description than "cryptocurrency". And probably gives people a much better idea of why it'd be useful to them.
TLDR:
+1 for "network currency".