Volatility of bitcoin makes people attracts to stay because it really gives us hope in the future to have a big profit. High volatility is what makes people sense because that's the only time they can profit a big amount. Bitcoin volatility is favor also to the traders.
Yes rise and fall makes bitcoin more attractive for us, people get chance to buy at low and sell high, I have seen a lot of people getting profit from bitcoin because it get high and low in price which makes it more profit worthy, price usually get high when more people buy bitcoin and it gets fallen when more people sell at panic price so, we buy at red, hold, sell at high which is my extreme way of earning money.