Is it using the blockchain though. No matter how hard that article tries to make it sound like they're using the bitcoin blockchain no where does it say that. They are using BLOCKCHAIN technology. Nothing to do with Bitcoin or the price of it. Even if its on the Bitcoin blockchain they could do whatever they are doing with fractions of a coin. No effect on price as they're not about to go out and by 100k coins to carry out whatever it is they are doing.
I didn't say it would do anything to price but it is running on top of the BTC blockchain.
http://www.coindesk.com/chain-nasdaq-partnership-pr-stunt/'The shares, he said, will move on the Open Assets protocol, a colored coins implementation that allows users to augment small amounts of bitcoin to represent shares. These shares can then be transfered and tracked across the bitcoin blockchain.'
https://github.com/OpenAssets/open-assets-protocolFrom a fundamentally motivated, speculative perspective, this is maybe
the crucial question that'll be answered over the coming years, maybe decades. Quote from the article:
Still, while Nasdaq has decided to build on top of the bitcoin blockchain, Ludwin suggested that Chain, and by extension, Nasdaq, are taking an agnostic approach to the technology.
"We believe that there will be an Internet of chains, there will be many, many interoperable blockchains," he continued. "As that innovation moves forward, one of the things that Nasdaq and First Data have selected us to do is make that transition very simple, starting with Open Assets but over time [maybe] moving that to a sidechain without interrupting the service."
I agree with that, as I don't follow the binary way of looking at Bitcoin's success that is held widely.
My premise #1: The Bitcoin blockchain
is relevant (in a niche field, so far), and it will almost certainly stay relevant (to some degree). No comparably minor complications (mining centralization! max blocksize! waste of energy!) is likely to change that.
However:
My premise #2: Other blockchains (and by that I don't mean sidechains) will become relevant as well. Most likely, they will mainly differ from the BTC blockchain in the degree to which they are built on making "trust tradeoffs" (to reduce costs, to allow final "oversight" by some authority, etc.).
The price per bitcoin will then largely depend on which side the scale of the options above will be leaning - major assets and financial products being tied to the original blockchain (or its sidechains): moon time; most financial products being connected to proprietary chains: the Bitcoin chain will most likely remain marginal, and price will reflect that - although a market cap in the range of some billion USD is still compatible with that scenario, just not the OOM increase everyone is quietly (or not so quietly) hoping for.