Unfortunately Bitcoin carries all those shit stains on it. Luna, Bitconnect, Bitcoin Savings and Trust, and countless other scams come and go, but in the eyes of the public there is one common denominator - Bitcoin. Even if the scam, like most DeFi/NFT shit, has fuck all to do with Bitcoin.
So in the short term, yes, 30k. In the long term Joe Shmoe will be wary of Bitcoin (ironically still lose money in some "crypto" scam probably anyway, because it's "better than Bitcoin") and governments will be attempting to regulate it for our own safety and my retirement will keep getting pushed away.