Since Coinstar already seems to have over 4K kiosks of the kind in the US, that allow for bitcoin purchase, the pilot is currently a dent in volume, but a potential booster to drive the toll to 8k Coinstar kiosks offering bitcoin purchase if all goes well on their end.
It is less about Coinstar and more about Walmart. I don't know how strategic the locations of the rest of Coinstar's Bitcoin kiosks are but as far as Walmart is concerned, the foot traffic is very high. Statista has it that in 2020, Walmart stores have a daily average of 37 million customers.
[1] Most here, if not all, see the 11% aggregate fee as something way over the top, especially if we bear in mind the conditions (mandatory sign-up with Coinme, KYC, voucher – not direct). I wonder if there are people around here that can attest to having made BTC purchase at one of these kiosks (where ever the placement may be), and reason their decision, as the recurrence of the same.
I doubt there is somebody here who buys, or will buy, Bitcoin from one of these kiosks, save perhaps those who wish to try for the sake of trying. People in this forum must already be more or less aware that there are much better options.
Anyway, I am looking at this development more as an effective way of spreading Bitcoin awareness among non-crypto people than a way of giving Bitcoin fans and supporters the opportunity to buy Bitcoin.
Incidentally, I was scrolling Bitcoin Twitter earlier today and stumbled upon a comment coming from a user who had just come to know about Bitcoin because of the newly-approved Bitcoin ETF. I wanted to share that here but I cannot find the comment anymore. Anyway, my point is that these hundreds of Bitcoin kiosks in Walmart stores could also serve as the
first time or the
stumbled-upon or
discovery moment to many people.
Having said this, I doubt this approach of selling Bitcoin is sustainable. After all, it is generally banking on non-crypto people. But this will definitely benefit Bitcoin in general nonetheless.
[1]
https://capitalcounselor.com/walmart-statistics/