A simple and easy tip to find fake and real wallets on play store is "Look at the number of downloads and reviews".
Less number of downloads cannot be considered as complete fake app but 99% of the time it will be a one so this can be easy for screening even by a real complete newbie.
True, but every once in a while someone will make that mistake, download the wrong and loose the money. The fact that we see so many fake apps is indication that this tactic works and people falling for it.
Being Google clearly slower than desired to act in these cases, often requiring the public to perform multiple reports before they take a look into the matter, I wonder if wallet developers shouldn’t take it upon themselves to dedicate 5 minutes per day (perhaps a couple of times per day) to detect and report wallets that are trying to scam-clone their wallets.
I reported fake wallets directly to developers several times and I didn't notice those reported apps disappearing any faster. What certainly didn't help is their reluctance to warn their users through social media channels that there is a fake app. I am sure that would help remove those apps faster than it is now as it usually take several weeks before Google reacts.
Ideally, the store could device a mechanism to fast track the revision of these petitions when made by older publisher accounts, against accounts that have published recent content.
+1
Google is allegedly manually checking certain amount of apps so what I think they should so is manually check every app submitted by new account without prior history. That way number of those fake app would be reduced greatly. It's not like they can't afford the manpower to do that, but I guess they don't care much as they covered their ass with TOS.