Only reason I can think of is that it is a multi-currency wallet, so not just bitcoin but newbies will download it for other altcoins as well. So it's going to be a favorite wallet when you are a beginner (used it when I was just starting, I have to admit, but when I learned about wallets I totally dodge it).
Yeah that makes sense, that scammers target those multicurrency wallets simply because they can reach more people that way, and if they make fake myetherwallet or electrum for example, less people will be interested. One thing that also might make Exodus popular target is the fact that Exodus developers are not so much fussed about fake wallets with their name, at least that was my experience when i contacted them on several occasions.
Then again, since it only costs ~25 USD to upload your application on Google play, no wonder we get all sorts of fake wallets there, including those that are not very popular.
Here is a new one:
https://play.google.com/store/apps/details?id=com.iwallete.allets
Thanks, I've added it to the list and reported to Google. Hopefully others will do the same.