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Topic: We need better promotional videos and material!! [Brainstorming] - page 2. (Read 1940 times)

full member
Activity: 210
Merit: 100
A couple of "sanity check" questions...

Why do you want to promote Bitcoin to the mainstream public? Wouldn't this create another unsustainable bubble where the exchange rate goes parabolic for a short time and then crashes?

What's in it for you? Are you hoping to profit with a pump-and-dump operation?

What about all the businesses that already provide specialised services using Bitcoin? Surely it's their responsibility to do their own advertising?

I assume that these questions are for me.

I don't want to promote Bitcoin to the general public. I thought it would be beneficial and positive for bitcoin adoption if those who want to learn about the currency have the means to, by finding an easy and informative video. The video is not supposed to be broadcasted on TV, just hang there on youtube for everyone who wants to know what Bitcoins are and how to use them, without confusing them.

Nothing's in for me. I don't even have to money or ressources to make such a video (that's why I'm suggesting it over here) and I surely don't have the enough money to make big investments. The only reason I want to help bitcoin adoption is because It'd like to use it more often in my day to day life.

I'm sorry but I don't understand the last question. Well yes, they can advertise bitcoin if they want... maybe I didn't explain myself properly in the previous post?
I was just saying that This video is outdated and there should be a new one, if possible.
hero member
Activity: 775
Merit: 1000
A couple of "sanity check" questions...

Why do you want to promote Bitcoin to the mainstream public? Wouldn't this create another unsustainable bubble where the exchange rate goes parabolic for a short time and then crashes?

What's in it for you? Are you hoping to profit with a pump-and-dump operation?

What about all the businesses that already provide specialised services using Bitcoin? Surely it's their responsibility to do their own advertising?
hero member
Activity: 518
Merit: 500
I'm in the early stages of working on a video right now that highlights me purchasing a good/service from another user and exchanging BTC.  The video would give a basic overview of what happens to the coin between me sending them and it getting to the other user, but will not focus on mining at all.

Early stages, but should be good and will be an actual, real-life example.
full member
Activity: 210
Merit: 100
I feel that there is currently a huge lack of useful and effective promotional / educational videos about Bitcoin.

If type in "Bitcoin" or "What is Bitcoin" into youtube, I'm presented with some videocasts which are Ok but definitely too long and not too professional and the promotion video we all know, which I think is heavily outdated and confuses newbies with all the references to "Mining".

There is, in my opinion a dire need for new, professional promotion material. A way to introduce potential users both to the idea of the currency but also show everybody how easy it is to use Bitcoin.

What would I do?

If I had the ressources I would create a simple, yet effective video similar to an "Infomercial".

Now, don't get me wrong, I'm not trying to sell something à la Billy Mays but I feel it is useful to create a video in which there are real people interacting with each other, sending each other bitcoins via QR code or something similar and demonstrating how easy it is to start using bitcoins.

There would be at least three characters:

- The host: Professional looking, in a suit, explaining Bitcoins with familiar terms.
- The novice co-host: Someone who doesn't know how bitcoin works or what it is and asks the host questions.
- The volunteer: Which interacts with the host to make a sample-transaction.

It should make use of layman terms, transmit a positive message but be neutral at the same time: We don't want our audience to feel that we're selling something to them, that this is the new revolution and they must call NOW. We want to spark interest, arise curiosity and be informative.

What would happen?

I would have the host introduce Bitcoin in under 30 seconds and go straight to the first example (while continuing with the explanation).

The host could generate an address in a nice looking client (maybe even blockchain.info without focusing too much on it) and then have him receive the first bitcoins during the first minute of the video. Doing that, going from 0 to 100 in under one minute is a serious attention catcher, showing how easy and straightforward it is to use Bitcoin. The message is: "You can literally start using bitcoin in less than one minute! No technical knowledge needed!"

The novice co-host should ask questions mainly focused on bitcoin use and its daily applications, not so much on the technical aspects but at the same time the host would include some small "How it works" explanations inside his answers.

Then the host would demonstrate how a transaction at a shop could look like by sending money to the volunteer. The volunteer shows him a tablet with a QR code and the money is sent and received almost instantly in front of the audience. Also, afterwards he could show what an online shop interface looks like, emphasizing that it is very easy for retailers to start accepting bitcoin and for consumers to pay with it.

Finally, the advantages of Bitcoin are summarized. The Novice co-host is impressed and the host encourages him to create his first address, which only takes seconds. (Emphasizing again the ease of starting to use bitcoin).

A couple of links and ressources are mentioned, and that's it.

EASY, SIMPLE, EFFECTIVE.

Who is our main target: Without having done too much research, I would venture to say that there is a huge potential amount of bitcoin users that would love to use it but don't because they still not convinced or have too many doubts, deeming BTC as "too underground".

It would be much too early to launch any TV ads (as I've seen suggested in some boards) when there's still a whole lot of potential users that are willing to research and try out bitcoin. It's just that for many of them the way is still too hazy and they need reliable material to follow it.

What do you think?
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