There aren't hard reasons about why you absolutely have to take risk in the crypto market. People should realize that the markets really aren't for everyone -- the investors that don't put time into their research will get eaten alive. The reason why so many people are attracted to the crypto markets, however, is that it has a high yield -- or at least, people keep hearing about the high yield. There are countless bitcoin success stories out there, and I have a feeling that a lot of people think they can be the next success story. That's what potentially drives a lot of people to invest in my opinion.