You are correct. Diner's Club was initially conceived as a way for very wealthy individuals to pay for high margin goods and services from high end merchants. The merchant is charged a high fee upwards of 5% in order to cover the cost of maintaining the ledger with the technology of the time. The merchant gladly pays the fee because the card company facilitated a sale with a very high profit margin. The same model was also used by American Express when they started in 1958.
Now Diner's Club had 0.2% of the credit card market, and 0% of the debit card market, while American Express had 8.2% of the credit card market, and 0% of the debit card market in 2013.
http://www.nilsonreport.com/publication_special_feature_article.php. The winner in 2013 was VISA 48.5% of the credit card market, and 70.5% of the debit card market. What happened is that the Bank networks (VISA, MasterCard) starting in the late 1960's and 1970 with credit cards and in the 1990's and 2000's with debit cards saw the benefit of the plunging cost of keeping the ledger including even tracking the "schmucks buying cups of coffee" due first to the mainframe computer, then the PC, Internet, mobile devices etc and adapted while Diner's Club and to a large extent American Express stuck with their business models that were based on the costs in the 1950s of keeping the ledger using punched cards and tabulating machines. This is the key lesson for crypto currency.
Bitcoin is making the very same mistake in crypto currency that Diner's Club has made over the past 60 years with credit cards namely:
Ignoring technological change. It is destined to a similar fate if it survives. Litecoin is also doing a similar thing following in the paths of American Express. There is another alt-coin that has a good chance of becoming the VISA of crypto currency because it has both adaptive blocksize limits and a tail emission. This will allow it to:
Adapt to technological change.
My prediction is crypto currency will be used for micro payments furthermore many copies of the blockchain will be stored on computers and devices (including mobile) under the control of individuals. These computers and devices will also have Terrabytes and Petabytes or more of storage (no need for data centres). The real question is which blockchain will be stored on these computers and devices. Unfortunately here my prediction is that it will not be Bitcoin unless some real drastic change does occur.
Going along with your anthropomorphism, I don't see Bitcoin "ignoring" technological change.
Quite the opposite, in fact. I see Bitcoin as the cutting edge of technology, at the forefront of software's attempt to eat the world.
It's got the relay network for now, and IBLT on the horizon.
It's got RBF, so fee markets can mature in the (inevitable) context of tx backpressure.
It's got CLTV, so sidechains and payment channels may enable Visa-scale coffee purchases.
Confidential TX are coming too.
I don't agree with writing predictive/speculative Bitcoin obituaries, regardless of how excited I am about a certain 2nd gen coin (cough, XMR) and a particular 3rd gen smart-chain (cough, ETH).
Those consequent efforts benefited from the hindsight provided by their 2nd/3rd mover status, and they will continue to learn from Bitcoin's trailblazing efforts
if we don't fuck it up.They will benefit less than otherwise possible if we meddle with the Bitcoin experiment by prematurely altering control variables like 1MB max_blocksize, 10 minute blocktime_target, SHA2 PoW, and the 21e6 coin max_coins limit.
“Normal people ... believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke, it doesn't have enough features yet.” -Scott Adams
Let's also remember technological change doesn't happen in a vacuum and is subject to the Lindy effect, so Bitcoin's critical socioeconomic mass may be as important to the future as the QWERTY keyboard's was (Dvorak and Colemac notwithstanding).
So long as Bitcoin works just fine, there will be no popular appetite for changing its basic parameters simply for the sake of appeasing a noisy minority.