in general because of the interest risen in people that makes them call their banks and request information about it. However aside from finance there is a lot of options for both cryptocurrency and blockchain solutions. First of all blockchain solutions have been getting more and more popular each day and getting more and more common however there has been a lot of discussion about what cryptocurrency itself can help out.
I think with mobile apps and payments with QR codes are really the play here, if they get more popular I think brick and mortar stores who are having trouble with online sales can defiantly use bitcoin and cryptocurrency to attract more and more customers easily just because of the popularity of it.