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Let's discuss!
Most of the coins they have tried, like with facebook and telegram have failed. Facebook tried to fight but launching their version of stable coin, even though basket of rather stable assets was a good idea, i can't see how involving facebook to anything like that would be a good idea.
Telegram returned the money they rised on the sale but chose to let people use the code while they are not integrating it to the chat after all, TON is being used with semi active community.
I personally don't see any reasons for social media sites having their own coins or tokens. They serve no purpose. If they want they can integrate other existing coins.
Would make sense / dosn't Reddit have some kind of coin (not crypto) system in place yet? So should be easy for them.
Reddit don't have their own token but reddit NFT avatars have over 10 million users and they are trading quite actively in the opensea.
reddit communities however can launch their own tokens like r/cryptocurrency has "moons", those are being used to buy ad space from the subreddit.