These aren't necessarily technical things, they may not even be based in business fact. But the fact of the matter is, that when a consumer walks in a store and is faced with two identical products, there is no technical fact or business fact that is going to make that choice for them.
More than 70% of all business choices by consumers are based on got feelings. A customer May arrow down hundreds of products, or in this case hundreds of coins to invest in, to a very small list based on fact, but when they are faced with those last two or three to choose from,, you will find them doing anything from closing their eyes and pointing, or asking some random person which one they should pick. What you want to do to be successful in business Bitcoin in cryptocurrency this year , is give people something that is going to give them a sense of stability and or comfort.