Basically it is difficult to know exactly what factors make the increase in the price of bitcoin. However, perhaps one of the reasons for the recent increase in bitcoin price is due to FOMO. It is well known that FOMO is basically Fear of missing out on potential profits has also driven Bitcoin demand, especially among retail investors.
It's not always based on FOMO, because the very basis of an increase in price is the frequent occurrence of more demand in the market so that prices tend to change more quickly in Bitcoin. Apart from that, there are also other factors that can increase the price of Bitcoin, such as when a large bank goes bankrupt, which causes money depositors in the bank to divert their funds to various other assets. And those who already know about Bitcoin before, it is clear that it is very possible to put their money into crypto to buy Bitcoin.
Apart from that Bitcoin has so far received increasing new Adoption as well as demand and supply which are reportedly increasing, FOMO also plays a role here with the fear of losing potential profits later making demand increase, moreover now Bitcoin can be used as an alternative in several Aspect, of course now with this alternative they are increasingly hunting for Bitcoin adoption.
Bitcoin adoption can also be an additional factor that increases the price of Bitcoin, because the adoption of Bitcoin in certain countries can also increase the level of people's trust in Bitcoin, which can also have an effect on increasing the demand for buying Bitcoin itself. So I look more at how the level of demand that occurs in Bitcoin besides the FOMO factor which also has a role here.