Well, here's my take, and my reasoning for getting into the bitcoin market. I was actually going to post something of this sort as a reply in one of the "regulated" forums, but since I've been demoted to a n00b, I suppose the contribution here would be beneficial.
There's only going to ever be 21M bitcoins. I'll ignore the fact someone could attempt to establish a bitcoin competitor. So, the question then is, how big does one believe the bitcoin economy can be? $1B? $10B? $100B? I'll pick $10B for the sake of argument.
Looking at the US or Eurozone GDP / money supply estimates as a baseline, one will find that the currency supply (M0) is roughly 15-20% of the GDP. This implies for a bitcoin economy of $10B, that the total of all bitcoins would be valued around $2B. If there are at most 21M bitcoins, that implies a bitcoin could be worth about $95 each.
But... In 2013, there will be only half as many bitcoins. And, due to their nature, some quantity of bitcoins will be lost for posterity due to inadvertently deleted wallet.dat files, etc. Other bitcoins may be held back from the market for an extended period of time. So, if the bitcoin economy takes off and hits $10B "GDP" by 2013, it's possible for a bitcoin to be worth $200 at that time, or possibly more.
It's probably way too much to hope for, but I figured I'd swing for the fences. The US and Eurozone GDPs are ~$15T each. If the bitcoin can grow to encompass one of those GDPs, that implies a value of around $150k each.
In any case, I decided to buy in for 1/1,000,000th of the bitcoin economy, whatever that will turn out to be