Gambling industry is on the move in the last years. Legalisation across Europe and USA has forged new empires, online gaming has received all the positive impacts from COVID confinements and it seems that is going to be plenty of consolidation in the future. What is your personal bet on the next big events in the betting industry?
I believe that the trend towards online betting and away from local bookmakers will continue. In my country there a lot small places where you can bet on sports games. This not efficient anymore, they all have to pay rent, pay employees and other fixed costs. Online betting will always have a cost advantage. So we should see more advertising and better promotions from the online industry.
And the next big thing in my opinion will be more live betting for a large number of sports. Due to covid the stadiums are still empty, most of us can only watch their favourite sport from the couch at home. That's why live betting during matches becomes much more interesting.