Very often people lose money and makes mistakes because they are hurry and do not check everything. When they see when other people earn money they want to earn more but they make more mistakes.
But now despite the fall of the market there are opportunities if to find them and check everything like this https://twitter.com/thecoinplay/status/1600397696098963457
It is necessary to be ready that a bear market will last for the long time. Now it is very difficult economic situation in the world and it does not change. To invest money people must be sure in the future.
If bear market will last for a long time not all the projects will be able to survive during the bear market. That is why it is important to continue to develop the project inspite the fall of the market.