What I really want to see, is people talking about bitcoin development, and the progress that is being made in terms of regulation. This is what will get us the adoption we all want, because BTC is a solid project with tremendous potencial.
This is not the point. People are obsessed with the price and how much profit they can make. If this is important to them and they care less about the fundamental technology and the principle behind it, then we should promote that. They want profit, so we show them the potential to make that profit.
We have to remember, most people do not use bitcoins because it is cheaper or faster than traditional payment methods, they use bitcoin because they can make quick profits.
Let them do what they want, it is always a WIN/WIN situation for us, whatever the reason might be for them to use Bitcoin. They will soon realize that Bitcoin is so much more than a Get, Rich quick scheme. ^smile^
It's true. We should bring everyone to adopt Bitcoin taking in consideration their particular expectations about the currency. If it's profit they want, promote the profit feature, if it's hype they want, promote the hype, if it's accessibility they want, promote the accessibility.
This way we aren't segregating any investor's profile, but uniting all these profiles around a common ideal, that is Bitcoin ascension.
When we say what must be the focus (taking our personal expectation as it should be the same for all), we are just moving away potential investors that could help increasing Bitcoin's demand.
You can tell all the informations, but would be smart on your part if you focus on the most interesting information for the person you are talking to. And in many cases it's not technical aspects that call people's attention, and it shouldn't be a problem, as they can have interest in Bitcoins and Crypto-Currencies even if they don't want to invest mainly because the technology, what it represents, etc...
One of the main reasons people invest, as OP said, is profit, so take advantage of it, focus on the profitable side of Bitcoin to make your marketing.
Spread the benefits of a crash in BTC price, even laymen can understand how they can take advantage from it, starting the investment on the right time.