I am invested in RBR, and i will buy more!
RBR RibbitRewards is an altcoin which isn’t designed to be a regular currency, but is instead intended to be used by businesses for loyalty rewards. Originally it seemed to focus on the internet retail sector, with prominent plans to create their own multi-currency shopping site at Marketplace.life. A general lack of interest and delays in getting this shopping site seem to have been the main reasons behind a huge drop in value by over 90% during a crash in 2015, and the price has only recovered very weakly from its lows.
In recent weeks, however, a series of blog posts from RibbitRewards team members (e.g. here, here and here) have provided teasers for what seems to be a major pivot. I can’t really do it justice in this short description, but basically they are building much more back-end technology to drive a wide range of different loyalty and rewards programs with smart contracts and branded rewards collateralized by RBR in addition to the ‘coalition rewards’ system which directly utilizes the tokens themselves.
This is a huge market, worth many tens of billions, and there seem to be some great advantages that blockchain technology can offer. Arguably this also offers a much easier path to large-scale adoption than most altcoins, as you are not asking people to switch currencies but just to use a different app with enhanced features for storing their rewards points.
It will be interesting to see how this tech develops and how it is used by different businesses, if it is used at all, and in terms of price: even a handful of small businesses using this technology would have to drive up the price from its current levels. With the potential to engage larger businesses, and marketplace.life still in the works for some point in the future, there seems to me to be an amazing potential for profit in this coin.
It's risky but do not think small if you can earn big
Good Luck in the Altcoinnightmare
