I am not sure Apple is as well loved or respected, in fact I see it get a lot of hate.
It'll be a different thing if Apple adopts BTC because Microsoft did it in the past too remember?
In the investment world, I dont think that love or hate on a individual can be a indicator to push the market. But, who is the whale and what the whale said is the biggest issue that really can influence the market. The point is who have much money and be the whale in this market, thats enough! No matter, he is hated or not. As long, he buy many BTC, it means he support the price.
Oh but it can. Elon Musk was loved by a lot and he has a very influential following that also has a knock on effect. If this was Amber Heard Tweeting about DOGE, or some equally hated rich person like say Ed Woodward, you think people would be breaking down the walls to buy DOGE? No way jose:)
Elon Musk can push the market because he is one of the whales. He is loved because He support the crypto market and be one of the investor. For the popular conglomerate, Elon really have the influence because of his choice and his mind about Crypto Meanwhile there are many crazy rich that never interested with Crypto such as Warren Buffet. He is enough hated by many crypto investor, but what He said cant give any influence for market, right ?