I like to trade on Binance because the site doesn’t require me to verify my account to start trading, unlike many other major exchanges, and the exchange also has a decent Android app that I use to make a few trades on the go. Nothing extremely noteworthy besides that, as the desktop UI for the site is pretty average, but no verification alone is excellent and that’s the main reason why I use Binance so often.
I think many exchanges do not require verification of data, but of course the facilities you will get will be limited, for example if you do not do KYC then there is a limit for withdrawal. but as long as you transact below the limit, you don't need KYC.
what I choose in Exchange site is that they have fast response customer support and have high responsibility of every problem
Of course your have limited withdrawals, but for casuals who don't trade that much, Binance will be a good place to start. However, we heard it was hacked lately, so I'm sure this could be another factor to look at in the future.
Yes, customer support is one thing to look at as well, remember Yobit who has so many complains about it's poor customer service? and that is why they are one of the most hated trading platforms. UI is almost the same for all exchanges, so that is a non-factor for me.