to counter the ponzi-scam stuff is simple
4) by controlling the exchange calculator, you can make X% from every trade,
concentrating on point 4 some businesses want a professional setup and you can for the price of a days labour and possible equipment costs required, get the merchant to pay you for a proper consultation, setup and staff training day. businesses usually pay monthly charges to card processors and high % fee per transaction. so being offered a one time payment upfront for complete setup and training, knowing when they have a $10 transaction the 'calculator' tells them how much bitcoin to request from customer so that the merchant receives exactly $10 is a big benefit to them.
How do you provide them with a "professional" setup? Give them a blockchain wallet and coinbase account? That seems to be the "most professional" at the moment. But I am located in Canada.... so yeah... I like the idea of making X% from every trade. How often do you cash them out to fiat? Do you create them a web-based calculator with your margins in there or just get them to use a calc? Since you are the locations "Exchange" - could you go into more detail about that? When do you pay them? every week or every day?
Do you have these locations on some sort of contract or is it month to month? Are there any other monthly or administrative costs you add in or consider?
again dont try to have 1 perfect solution for all merchants, take each interaction as individual and on its own merits, tailor each solution on what the merchant wants.
as for a professional setup. trying to ask for a days labour just to tell someone to setup to coinbase is NOT professional. as its something the merchant can do himself. so id only charge a merchant an hours labour not a days labour for this. and id not class it as a full professional service, but more of a basic setup
a proper full professional service is the whole project idea where YOU ARE THE EXCHANGE where the merchant never touches coinbase or bitpay. there are many ways to do it but fundementally, you have a website that sets a price that ensures that when a store owner types in $10 transaction, it equates to a bitcoin price that ensures the store owner gets a full $10 and you as the exchange have your costs met.
by having one set contracted term/project. it may not satisfy certain merchants. some do not want contracted periods, some do. some dont want to wait a month to receive a lump sum, some prefer to be paid daily. so again
again dont try to have 1 perfect solution for all merchants, take each interaction as individual and on its own merits, tailor each solution on what the merchant wants.
be open to all possibilities.
for instance i have a couple clients (store owners) where by i actually gave them $200 upfront as a form of a bar tab concept. and as bitcoin transactions happen i take the bitcoin (the store displays my bitcoin address) and the store simply deducts the FIAT off the tab(taking it out of their safe and putting it into the cash drawer)
for me its easier then me trying to get fiat into an exchange from my other income to turn into bitcoins, and i see it as buying it off the store owners
in other instances some want me to make a website page whih displays their logo and colour scheme with the QR code and bitcoin amount. and to train the staff on using the calculator that then shows the page so that customers can see the resulting payment screen.
other instances the store manager just wants a quick overview on it and then the want to set up their own system either hoarding the coins themself or using services like coinbase/bitpay
all that truly matters to me is merchant adoption. but if i can make a little out of it i will, without force or extortion