The non typical user is someone who is not using technology, (usually) older people. I know I would have a hard time convincing my grandma to use Bitcoin, she doesn't have a computer, no smart phone, no tablet no internet. No way she is going to be on Bitcoin ever.
There are younger users, that's for sure.
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I use bitcoins on a weekly basis to buy stuff, but most of my coins are kept in a stash. The typical users, however, are people looking into bitcoin as an investment vehicle and a store of value since there are not much places to spend bitcoins to.