The success of any tokenized economy fundamentally relies on a carefully orchestrated balance, so we’ve brought together an inclusive array of options for specific activities with commensurate rewards, corresponding to all vital roles in our protocol for incentivized engagement in media. The ecosystem is fueled by HIT tokens, being distributed to viewers as rewards for watching and engaging with their favorite shows. At the same time, as HITs travel around the network, they collect data that is invaluable to advertisers and TV networks in knowing their audience.
The HIT Protocol includes several critical pathways for HITs to flow. First, a content provider integrates the iPowow interface with content, such as a TV show. During the show, viewers are prompted with a call to action to participate in some way with the content they are watching. Viewers can respond to the call to action directly on the device on which they are watching the content or through a second device. Once viewers sign up to begin earning rewards, they can interact with specific elements of the show and accumulate HITs for their time and interaction. These valuable HIT tokens can then be used on the Digital Shopping Plaza to purchase physical and digital goods, access to more content, and experiences offered by our content partners.
By offering viewers with a direct path from content to commerce, we also provide content providers with invaluable knowledge about what content is most successful in generating revenue. Historically, brands and content providers needed to sort through many disparate data sources to make conjectures about which content led to purchases. By connecting to the HIT Protocol, content providers no longer need to guess about what is working and what isn’t, as HITs connect the dotted lines between viewing habits and product purchases.
Get Started
The entrypoint for all viewers to access their HIT balances is the “HIT Account.” To start, adoption incentives are offered for signing up to the platform, creating a profile, and referring others. Data incentives are also offered for viewers who opt-in to provide their viewing and interaction data to support their favorite shows. This provides valuable data to brands and show creators. Gamification incentives are offered for competing on participation leaderboards, and achieving consecutive login streaks. We include milestone incentives for those reaching and maintaining HITs balance milestones and leveling-up their profiles. This encourages viewers to keep track of their HITs and engage in opportunities to increase their numbers.
In addition to driving engagement and participation, fans have the opportunity to create social profiles to display their earned recognition for activity in the community. The most dedicated and active participants of the HIT community will also be first in line for feature and content test groups as the platform develops and grows, encouraging healthy competition among users.
Earn Rewards for Watching & Engaging
Viewers earn HITs by watching and interacting with shows and ads. Poles and contests are a couple of the ways viewers can engage. Loyalty and rewards incentives are presented by broadcasters, brands and advertising campaigns, customized to viewers.
Viewers can circulate HITs by spending them to influence the trajectory of a given show. This can be done by voting and by sending donations or tips to broadcasters, streamers and content creators. This active exchange of tokens, encourages viewer participation with shows as well as with each other, strengthening the show’s fan base and the health of the ecosystem.
Tools for Shows and Advertisers
In a world where sequels are king, and building on existing universes matters (both for dollars and mindshare), iPowow has the features to match the market. To drive repeat engagement, broadcasters and showrunners are given several campaign management tools. We offer the ability to create show-specific badges and achievements matched to limited-time campaigns for brands. This highly targeted marketing is especially effective with dedicated fans of ongoing series. The incentivized model powered by HITs ultimately allows for fandom to reign supreme, providing a highly effective mechanism for networks to better understand their specific audiences.
Looking to the Future
We are committed to fostering the creation of new and exciting audience engagement applications by rewarding developers with HITs for building novel solutions on our protocol. Our Source Development Kit, or SDK, and GitHub repository will enable easy scaling, pulling from and adding to the codebase. With our application distribution system, iPowow’s worldwide partnerships for the HIT Protocol will be an attractive launchpad for apps made for the HIT token. The true power of the HIT Protocol will be unlocked by allowing developers to distribute HIT-based interactive apps across a global platform.Where do I get the most up-to-date information?
Medium:
https://medium.com/@HitProtocolTelegram:
https://t.me/joinchat/GbhICkzlix0FAiTlQIzufAReddit:
https://www.reddit.com/r/HITPROTOCOLTwitter:
https://twitter.com/HitProtocol