I think the reason is pretty obvious. The banks. No matter what we say about banks, but we still need them currently. Most people (especially non crypto people) still trust them more than cryptos. And banks around the globe are seriously considering blockchains as the next step. Out of all the available blockchains, Ripple suits them best. As it is a blockchain, but still centralized enough to maintain control. There is a company with which banks can interact with, rather than no centralized authority for coins like Bitcoin. Even in India, many major banks are testing the Ripple blockchain.
Here we should note that importance is given to ripple blockchain and not the Ripple coin. But obviously the coin benefits from all this. I see a huge demand of Ripple in the coming years as many people who don't invest in cryptos (because of lack of trust in fully decentralized coins), might see Ripple as a better option to enjoy the benefits of both the crypto and non-crypto worlds. I guess all these things lead to the purchase of Ripple.
Here we should note that importance is given to ripple blockchain and not the Ripple coin. But obviously the coin benefits from all this. I see a huge demand of Ripple in the coming years as many people who don't invest in cryptos (because of lack of trust in fully decentralized coins), might see Ripple as a better option to enjoy the benefits of both the crypto and non-crypto worlds. I guess all these things lead to the purchase of Ripple.
You just nailed it I have recently converted my funds from litecoin and bitcoin to ripple as ripple looks more stable and can be used by banks as it has been designed for the bankers and it has been on top ten list of crypto currency from a very long time and this is the right time to go for ripple as it's value is increasing with leaps and bounces.
