The one factor that will change this is awareness - spread the knowledge of Bitcoin.
I carry around a Casasius physical bitcoin and often get the opportunity to show it and use it as a prop to help describe what Bitcoin is. I also carry a second Casascius bitcoin, opened revealing the private key (previously spent), which is useful to understand how bitcoin is just data that can be used with a mobile or online.
I also have in my wallet in my back pocket a few strips of paper ... each a paper bitcoin wallet from BitAddress:
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http://www.bitaddress.orgI have funded these with 0.1 BTC and have given them out in the same spirit as the Bitcoin faucet. I do keep a copy of the private key and let the recipient know to redeem the code in 30 days (e.g., using "redeem" QR scanner on Mt. Gox Mobile app for Android) otherwise I recycle the funds to a new paper wallet address.
Additionally, what helps bitcoin move forward to is actually use Bitcoin today like we expect it will be used in the future. For instance:
Purchase wireless prepaid refills using Bitcoins (there are now or will be soon three sources for this):
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http://www.bitmit.net/en/user/TangibleCrypto (AT&T, Verizon, T-Mobile, Cricket, etc.) (to be branded as CellCoin.net )
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http://www.btcbuy.info/CallingCards.cshtmlAnd coming soon:
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http://www.bitcoinwireless.com (from BitInstant)
Or pay for all NewEgg, Amazon, eBay, Barnes & Noble, etc. purchases using bitcoins:
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https://www.spendbitcoins.com/convert -
http://www.btcbuy.info/Default.cshtmlOffer to broker the trade of bitcoins for others (friends, family, neighbors, etc.). If you already have a Dwolla and Mt. Gox account, for example, keep an amount of USDs at bay so that if someone wants bitcoins, you are prepared to help them (which, of course, expands the community and helps us all). But make sure to impress upon them the need to get set up on their own for the next time. Same thing goes for someone wanting to cash out -- you can leave an open offer to buy bitcoins. There is a line though between doing this infrequently and not-for-profit versus someone acting as a money service business in which they might have restrictions (in many jurisdictions).
Learn the bitcoin economy, and what bitcoins can buy. We all know about Alpaca socks. But do you know about Bitcoin Deals, which has a catalog of more than a 100,000 products, from travel luggage to toilet tissue:
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http://www.BitcoinDeals.comOr did you know that in more than a half dozen cities bus/rail fare transit passes can be reloaded using bitcoins?
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http://bitfare.orgThe Trade page on the Bitcoin wiki continually sees new additions:
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http://en.bitcoin.it/wiki/TradeAre there any "assets" at a bitcoin stock market which are interesting to you perhaps? They aren't all mining endeavors. Feed Ze Birds and ZipConf, for instance, are two issues whose success brings further commerce to bitcoin:
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http://www.GLBSE.comAnd Bitcoin doesn't have to be all business. Do you have a buddy insisting your team isn't going to win? There's an app for that:
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http://www.BTCSportsbet.com Or is there interest in the election? Right now there is a bet with skewed odds on the chances who will win the presidential election:
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http://betsofbitco.in/item?id=122Or any number of topics:
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http://www.BetsOfBitco.inWhat it boils down to is, those holding bitcoins shouldn't just sit on them. A position can be maintained at a steady level by spending bitcoins on goods and services and then replenishing the position to accommodate for that spending. These actions help bitcoin businesses make it through this crucial period where the market might naturally not yet be large enough for the business to be viable. But with each additional bitcoin used in commerce, these businesses can start to justify their existence. Because the revenue stream for these endeavors is in bitcoins, they then use the proceeds and profits for spending and that spurs further economic activity. Your spending has a multiplier effect in the bitcoin economy.
And a much wider bitcoin economy is what is needed to justify over the long term the exchange rate at a level anywhere near where it has risen to ($55 million "market cap", currently).