By selling the pizza for 10000 BTC, he got somethign which he knew would grow harder and harder to obtain.
And, besides, probably the main reason is, he liked the idea.
You might think a free and unregulated currency is a good idea, and support it by risking the amount of 14$.
Or its just playing with science, like "whoo, how does this work, lets try it, it costs less than an evening in the cinema!!
Yes. Everything is right! ... but there are many things become rare on the Earth (Old cans for exaple). But nevertheless, he chooses to receive Bitkoins for the pizza. He could exchange this pizza for a tail of a squirrel, or shit of a whale or images of someones fingerprints (this is also rare things)
But, what attracted in idea of bitcoin not in idea of ... ?
Yeah, if you are interested in science and crypto and intrigued by the idea of it all, you take BTC.
If your are instead interested in cans, drinks, old drinks etc you might as well trade a pizza for an old can, and it eventually establishes as kind of currency among your fellow can-fascinated friends, before some of those start actually buying old cans for fiat, thus making them valuable for everyone else, too. If instead you are a hunter, and get hot on animal parts, maybe some day one of your fellow hunters is in need of some pizza, but has no money with him, and you offer to buy a pizza if he hands over those couple squirrel tails from todays hunt. It starts as a kind of joke, and you risk not that much at all, its a funny idea, but it evolves, and suddenly more and more stuff is bought via squirrel tails in your group.
As it happened, i really appreciate the guy being a nerd and not a hunter, storage might have become quite an issue with squirrel tails.
Not to talk about the time transaction verification would take for cross-continent payments.